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TERRA INCOGNITA - LATVIA - THE ZETOR BRAND EXPANSION ON THE LOCAL TRACTOR MARKET
 Pipal, David ; Ing.Bedřich Kuchař (referee) ; Němeček, Petr (advisor)
This Thesis analyses various representation models in the matter of Latvian tractor market penetration by Zetor brand products and herewith presents all necessary information concerning this problem. All suggested representation models are going to be evaluated and the output of this evaluation is the optimal model presentation for Zetor Group management. This authority is responsible for strategic decision of final representation model for Zetor brand products on Latvian tractor market.
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